Quick Snapshot
Industry
Healthcare / Pharmaceuticals
Services
SEO, Google Ads, CRO
Timeline
6 months
Location
Lebanon
Background
Nutriphys, a leading pharmaceutical company known for its exclusive Chlorella-based vitamins, faced significant challenges with their online presence. Their website was slow and exceptionally non-functional, leading to poor user experience and low conversion rates. Mr. Yvan, the owner, sought our expertise to boost website traffic through SEO and Google Ads.
The Challenge
- 1 Slow loading times
- 2 Non-functional website elements
- 3 Checkout page issues causing abandoned carts
- 4 High incidence of rage clicks
- 5 Frustrating navigation experience
What We Did
User Experience Analysis
Utilized Hotjar to record and analyze user behavior. Identified critical points of user frustration, particularly rage clicks and checkout problems.
Website Optimization
Improved website speed and functionality. Streamlined the checkout process to reduce friction and abandoned carts.
SEO and Google Ads
Conducted thorough keyword research to enhance SEO. Developed targeted Google Ads campaigns to attract relevant traffic.
The Results
500%
Increase in website traffic
Significant
Boost in leads due to improved UX and targeted traffic
Visual Evidence
Before / After Screenshot
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Performance Dashboard
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Conclusion
Through strategic CRO and targeted digital marketing, Nutriphys transformed their online presence, leading to substantial growth in traffic and leads. Our detailed user experience analysis and website optimization were crucial in achieving these results, demonstrating the power of a well-executed digital strategy.